Chances are, you’re using a combination of a cloud-based phone system and Customer Relationship Management (CRM) software. CRM has become an essential tool for businesses of all sizes to manage their database of prospects, customer interactions, and data. One of the most significant benefits of CRM systems is their ability to integrate with other systems, such as cloud-based phone systems.
A cloud-based phone system, also known as a virtual phone system, is hosted on the internet, not on-premises. Did you know that cloud communication providers offer integrations? These integrations allow you to sync your software tools with your communication platform.
Benefits of CRM Integration
When you use a CRM integration with a cloud-based phone system, businesses can enjoy several additional benefits. Here are some of the most significant benefits of CRM integrations into cloud-based phone systems:
Phone System CRM Integration Improves Customer Service
With a CRM integration, customer service representatives have access to all of the customer’s information, including past interactions and purchase history, right at their fingertips. This allows them to provide a more personalized and efficient service, which can lead to increased customer satisfaction and loyalty.
Phone System CRM Integrations Improve Sales Cycle
By integrating a CRM system with a cloud-based phone system, businesses can easily track and analyze customer interactions and sales data. With this information you can identify sales trends and target specific customer segments, leading to increased sales and revenue. It can also show when a customer is about to churn (cancel business). This information is invaluable to have inside your phone system as the reps don’t have to search through multiple platforms to look for data.
Phone System CRM Integrations Improve Collaboration
With a phone system CRM integration, all customer interactions and data are stored in one central location, making it easy for team members to access and share information. A customer rep can note the interest of a customer in a potential add-on to their software and alert the sales rep. If a customer shares an idea or an improvement to a product, it’s already in their contact record, and they can message their Product team.
This leads to better collaboration and communication within the team, which can improve the overall efficiency of the business.
Phone System CRM Integrations and Automated workflows
A phone system CRM integration allows businesses to set up automated workflows, such as automatically sending follow-up emails or texts after a customer interaction. This can save time and improve the overall efficiency of the business.
Phone System CRM Integrations Are Mobile
Also, if you’re on the go, you can access your contacts and interactions from anywhere. Customer service and sales reps can work remotely and have the same access to their business systems as if they were in the office. In other words, the CRM goes where the employees go.
Phone System CRM Integrations and Automated Call Logging
With a phone system CRM integration, all calls made and received through your cloud phone system are automatically logged in the CRM system. In other words, your team can easily see the call history for each customer, including notes about the call and any follow-up actions that were taken.
Phone System CRM Integrations and Call Monitoring and Reporting
You’re able to monitor every agent on a call using phone system CRM integration and call monitoring. You can listen to their conversations, and even pitch in using the call whispering and call barging feature if needed. In addition, you can take those calls and act on the insights provided. You can also easily customize your dashboard to monitor your sales cycle, the average call duration, the number of missed calls, first call resolution, and other such metrics for better business operations.
Advanced Communications and Your Phone System CRM Integration
When you partner with Advanced Communications, we’ll ensure your phone system is future-proof and takes advantage of all the technology, including CRM integrations. We’ll work with you to understand the needs of your business and how a phone system will help achieve your goals. Contact us today and let’s discuss the benefits of your phone system CRM integration.